The ability to instantly access information and communicate with personal networks has become a must-have in modern life. Regardless of industry, a key driver of success is customer engagement, which can be achieved easily and cost effectively through free customer WiFi.  

A better connection for your customers means better brand visibility for your business. Influencers want to curate and share their content quickly, without burning through their personal data plans. Customers waiting for service are happier and more patient if they can easily access games, streaming content, or social media to pass the time.  

In short, if you want to encourage great reviews, increase brand awareness, and solicit valuable feedback, provide a fast and reliable connection for your customers. Here are four tips to help your Medina County business avoid common challenges when offering free customer WiFi: 

1. Set your business up for success.

A slow connection is worse than no connection at all. Customers expect fast and reliable internet service. If you are experiencing unreliable speeds and connectivity, there could be a number of culprits: old equipment; out-of-date firmware; signal interference; placement of access points; or your router’s location. Take out the guesswork and contact Medina Fiber for a WiFi consultation, and ensure your customers connect quickly and easily every time. 

2. Bandwidth matters.

The more customers you need to support at any given time, the more bandwidth you need. This is increasingly true with the popularity of file sharing, video chatting, streaming content, and telecommuting. Medina Fiber is equipped to help you estimate your bandwidth needs based on the flow of traffic at your business.  

3. Secure your network.

In order to protect both your customers’ personal data and your business data, your WiFi network(s) must be secure. If your customers’ data is compromised while using your inadequately secured WiFi network, you’ll face both legal ramifications and a PR challenge. Set yourself up for success by working with Medina Fiber to set the highest security protocols. 

4. Create a separate customer network.

If your Medina County customers access WiFi through the same access point (AP) and network that your employees use to conduct business, you could be compromising your own confidential data. You can wall off your business network from your customers by creating separate access points via a virtual fence with Service Set Identifier (SSID) technology. You could also opt to install a WiFi hotspot that is completely separate from your internal network.